Dr. Werner Friedl is a specialist in psychiatry and psychotherapeutic medicine. For us laypeople, it is preoccupation with the patient's mental life. So we tried to create a symbol for a soul. It should appear fleeting, organic, intangible and we found this characteristics in a slice of a stone. A cut agate had the perfect grain and shape.
The shape is also reminiscent of an ear, some say a cross section through the brain and we are fine with that, because these symbols also go very well with the work of a psychiatrist.
Dr. Werner Friedl himself has a slightly artistic soul and to do justice to this, we gave him the opportunity to personalize his stationery with different colored stamps.
![Logosymbol of Dr. Werner Friedl Logosymbol of Dr. Werner Friedl](/sites/default/files/2021-06/Logosymbol.png)
The symbol reminds of a soul, an ear or a cross section through the brain
![Stationery of Dr. Werner Friedl Stationery of Dr. Werner Friedl](/sites/default/files/2021-06/Werner-Friedl-Drucksorten02.jpg)
![Detail of printed business cards of Dr. Werner Friedl Detail of printed business cards of Dr. Werner Friedl](/sites/default/files/2021-06/SlideRetina_2048x1706%20Kopie.jpg)
![Logodesign Dr. Werner Friedl Logodesign Dr. Werner Friedl](/sites/default/files/2021-06/Logo-black.png)
![Detail of envelope of Dr. Werner Friedl Detail of envelope of Dr. Werner Friedl](/sites/default/files/2021-06/Werner-Friedl-Drucksorten03.jpg)
![Detail of envelopes of Dr. Werner Friedl Detail of envelopes of Dr. Werner Friedl](/sites/default/files/2021-06/Werner-Friedl-Drucksorten01_1.jpg)
Team
Client: Dr. Werner Friedl
Print: Infinitive Factory
Font: Corporate S
Paper: Pur Coton Cocaine
Software: Adobe Illustrator, Adobe InDesign