Dr. Werner Friedl is a specialist in psychiatry and psychotherapeutic medicine. For us laypeople, it is preoccupation with the patient's mental life. So we tried to create a symbol for a soul. It should appear fleeting, organic, intangible and we found this characteristics in a slice of a stone. A cut agate had the perfect grain and shape.
The shape is also reminiscent of an ear, some say a cross section through the brain and we are fine with that, because these symbols also go very well with the work of a psychiatrist.
Dr. Werner Friedl himself has a slightly artistic soul and to do justice to this, we gave him the opportunity to personalize his stationery with different colored stamps.
The symbol reminds of a soul, an ear or a cross section through the brain
Client: Dr. Werner Friedl
Print: Infinitive Factory
Font: Corporate S
Paper: Pur Coton Cocaine
Software: Adobe Illustrator, Adobe InDesign